MICROSOFT UNLOCKED [Forces of Nature]
INSTRUMENT AGENCY EP George Lee
Director of Microsoft Advertising STEVE SIMMONS
Brand Content Director KARINA RECK
Producer JULIANNE SATO-PARKER
Director DARSHAN PHILLIPS
Director of Photography JUDY PHU
Filmed on Location in Seattle,+ Redmond, WA
ROOTED IN SUSTAINABILITY
We use data for everything—work, banking, emergency services, buying flowers, sending a birthday card, or calling a friend. To meet the increasing demand for AI cloud services, Microsoft's datacenter infrastructure has grown rapidly. Critical to that growth is prioritizing sustainability and adapting day-to-day operations to minimize environmental impact.
LEARNING FROM NATURE
Biomimicry is an approach to innovation where we learn from nature to solve modern design challenges. See how Microsoft builds datacenters by emulating solutions learned from plants, animals, and geology to contribute positively to the existing communities and ecosystems where sites operate.
BALANCING THE GRID
Audrey Lee's team oversees the complex planning and strategy in procuring power for datacenters that support Microsoft’s cloud services infrastructure by determining how usage affects the communities they share a grid with. Using an approach called grid modeling, her team can understand the increased demand on the grid, forecast grid usage, and plan for it sustainably.
Video Engineers ALEX NASH + RICARDO SOLIS
Camera Assistant GEORGIA KRAUSE
Drone Operator GEORGIA KRAUSE
Grip/Lighting Consultant TRAE WELLS
Gaffer RACHEL WEINKAUF
Production Assistants ANGELA RICKETTS + ANNA LUECK
Sound Mixer HEIDI DUBOSE
H/MU TRACY SAUNDERS